![]() It’s easier to find one-tap Pins on Pinterest on desktop rather than in-app. This is a great way to increase web traffic or drive users to purchase pages for your products. When users click on regular Pins, they are shown a “close up” image with more details.īut with One-tap Pins, a click takes you immediately to a website or landing page. They play automatically when viewed from a user’s feed. Promoted Video Pins are simply Promoted Pins that feature a video instead of a static image. More importantly, the views associated with that organic Pin are not counted towards your advertising costs. ![]() One advantage of Promoted Pins is that the “Promoted” mark disappears when someone saves it to their board. The most noticeable difference between a Promoted Pin and a regular pin is that Promoted Pins say “Promoted” at the bottom: It shows up as a natural part of the home feed. Promoted PinsĪ Promoted Pin is just like a regular Pin, except you can pay to have it promoted and seen to your target Pinterest audience. ![]() It’s important to understand what each Pinterest ad type is so you can make an informed decision on which is best for your brand. Pinterest offers a number of different ad types to cater to various brand needs. 3 tips on creating a successful Pinterest ad.Learn how to get started on Pinterest ads: With these stats in mind, advertising on Pinterest seems like a no-brainer. 80% of weekly Pinners have discovered a new brand or product on Pinterest.45% of people in the US with a household income over $100K are on Pinterest.Millennial users as a group are up 35% year over year.Almost 80% of US Millennial women and 40% of US Millennial men are on Pinterest.Pinners spend 80% more in retail than non-Pinners.Other important Pinterest demographics and statistics to know include: In Q3 2021, Pinterest reported 444 million monthly active users (MAUs) and a potential advertising audience of 233 million. Because of this, it offers a unique opportunity for advertisers. In essence, Pinterest is a platform people use to get inspired. People use Pinterest for a variety of reasons: to discover new products, save new ideas and plan new projects.
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